Ojai is a city in Ventura County in the U.S. state of California. Located in the Ojai Valley, it is northwest of Los Angeles and east of Santa Barbara. The city’s self-styled nickname is “Shangri-La” referencing the natural beauty of this health-and-spirituality-focused region.
Ojai is a tourism destination with boutique hotels and recreation opportunities including hiking, and spiritual retreats, as well as for a farmers’ market on Sundays with local organic agriculture. It also has small businesses specializing in local and ecologically friendly art, design, and home improvement—such as galleries and a solar power company. Ojai’s culture is heavily focused on ecology, health and organic agriculture, walking/hiking, spirituality, music and local art. It is often seen as a hippie-friendly city, and many New Age shops exist. The benign climate has also fostered subcultures devoted to driving and exhibiting classic cars and there are several motorcycle clubs that regularly tour through Ojai as well.
The town of Ojai and its surrounding area is home to many recreational activities. Matilija Creek is a spot to enjoy splashing under waterfalls, backpacking, and soaking in a hot spring. To the west, the Lake Casitas Recreation Area offers camping, picnicking, and hiking as well. The valley has several public courts in downtown Libbey Park. There are also two major golf courses: the Soule Park Golf Course, and the noted Ojai Valley Inn Golf Course.